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Welcome to Cheeba Cannabis Consulting.  We are Cannabis professionals with extensive experience in the emerging African Cannabis industry. 


We are deeply passionate about Cannabis and Hemp and its potential to positively impact our complex world through improving our health and supporting the urgent need for sustainable development on our fragile planet.  Cannabis also has the potential to play a significant role in driving job creation and bolstering African economies but there is much work to done to industrialise the industry and facilitate success.

We also run Africa's first Cannabis education and training company Cheeba Cannabis Academy as well as Cheeba Cannabis TV  which has helped us build an extensive network and connectivity across the full Cannabis industry supply chain.  This helps us provide our clients with best in class service and assist with navigating the complex and ever changing Cannabis ecosphere.  

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We do not claim to know everything, but where we might not have the knowledge or expertise, through our collective network of experts we know someone who does.  Our approach is that of partnership with our clients so we work closely on any project to ensure that risks are managed, targets and deadlines are met and ROI is front of mind every step of the way. 


While any sunrise industry can be complex due to unchartered waters, what makes Cannabis particularly challenging is its complex history, which in turn can make the industry confusing, unnerving and a little scary. Our commitment is to help ease you through your Cannabis journey to help you reach your goals and support long term sustainable success. 


We provide a single management solution that streamlines communication and takes the headache out of dealing with multiple suppliers and stakeholders. 

We walk with you and your success is our success.



commercial cultivation

  • The design, build and launch of SAHPRA medical Cannabis facilities

  • Site Master file development

  • Standard Operating Procedure documents

  • Quality Management Systems

  • Regulatory compliance 

  • Seed to sale software 

  • Site assessments 

  • Ongoing management and support of  facilities

  • The set up and implementation of Hemp farms

  • Training across the full Cannabis and Hemp supply chain through our partner company Cheeba Cannabis Training

  • Seed, clone & tissue culture sourcing


processing and testing

  • The design and build out of extraction facilities in alignment with GMP

  • Assisting clients with process specific validation 

  • Training and development of standard operating procedures to support extractors

  • Comprehensive review of analytical and microbiological laboratory setup and validation support

  • Formulation recommendations and support


other services

  • Brand development strategies

  • Product development 

  • Industry insights, advice and strategy 

  • International entrance into the African market

  • Insurance

  • Security

  • Cannabis and Hemp offtakes

  • Setting up Cannabis clubs

  • Section 21 dispensary set up


Meet The Team

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Trenton Birch

CEO / Co-Founder of Cheeba Africa

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Linda Siboto

New Bus Director / Co-Founder - Cheeba Africa


Kwands Mtetwa 
Cuban Zulu

Head of Cultivation / Partner  Cheeba Cannabis Academy

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Natie Ferreria

Cannabis / Hemp cultivation specialist (over 25 years)


Jeff Verlinden

Jeff is a full time Biochemist with Separations and our guru on all things to do with extraction. 


Johan Pieterse

Compliance and security specialist.  Owner of Travsec and works with Druids Garden

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Ash Lurie

COO at Druids Garden.  Cultivation specialist

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Bianca Kaiser

Finance Director / Co- Founder of Cheeba Africa


David Molapo

Regulatory Pharmacist BPharm

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The Cannabis industry is a beautiful but complex industry that is finding its feet as it evolves from behind a veil of prohibition.  However while it is an attractive industry and exciting it is not for everyone, is not a "get rich quick" industry and takes firm commitment, passion and a long view to achieve success.  


We do not take on every project that comes our way.  We are committed to working with good intentioned people who are passionate about Cannabis and committed to contributing positively to the industry.   

  To ensure that we are the right fit for you and that we can offer the best value to your Cannabis journey we ask you to please complete a questionnaire and book a consultation with us so that we may assess your needs.  

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