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About
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Welcome to Cheeba Cannabis & Hemp Consulting.  We are Cannabis professionals with extensive experience in the emerging African Cannabis & hemp industries. 

 

We are deeply passionate about the plants potential to positively impact our complex world through improving our health and supporting the urgent need for sustainably developed products on our fragile planet. Cannabis and hemp also have the potential to play a significant role in driving job creation and bolstering African economies but there is much work to be done to industrialise the industry and facilitate its success.

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We also run Africa's first Cannabis education and training company Cheeba Cannabis & Hemp Academy as well as Cheeba Cannabis TV  which has helped us build an extensive network and connectivity across the full industry supply chain.  This helps us provide our clients with best in class service and assists with navigating the complex and ever changing Cannabis & hemp ecospheres.  

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We do not claim to know everything in this exciting sunrise industry, but where we might lack knowledge or expertise, our extensive network of experts ensures we have access to the necessary insights.

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Our approach is based on partnership with our clients, working closely on each project to manage risks, meet targets and deadlines, and keep ROI at the forefront.

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The Cannabis industry is particularly challenging due to its complex history, which can make it confusing and intimidating. Our commitment is to guide you through your Cannabis or hemp journey, helping you achieve your goals and supporting your long-term, sustainable success.

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We provide a single management solution that streamlines communication and alleviates the hassle of dealing with multiple suppliers and stakeholders.

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We walk with you, and your success is our success.

OUR PHILOSOPHY - THE RISING TIDES LIFTS ALL BOATS

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commercial cultivation

1:

  • The design, build and launch of SAHPRA medical Cannabis facilities

  • Modular options to suit different budgets

  • Site Master file development

  • Standard Operating Procedure documents

  • Quality Management Systems

  • Regulatory compliance

  • Seed to sale software

  • Site assessments

2:

  • Operationalising & optimising medical Cannabis Farms

  • Standardisation to support consistent output

3:

  • Hemp cultivation and supply chain establishment

4:

  • Hemp facility design and construction. drying rooms, superstructures......

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Project Management 

1:

  • Project Managment

  • Project Plans: Detailed roadmap outlining tasks, timelines & resources

  • Progress Reports: Regular updates tracking project status and milestones

  • Risk Management Plans: Identified potential risks with mitigation strategies

2:

  • Off-take Management

  • Securing long term markets and steady revenue stream for producers

  • Reduce market volatility by securing consistent demand

  • Ensuring products meet regulatory and industry standards

  • European office​​​

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other services

​1:

  • Due diligence and emersion for brand entry to Africa

  • Market research

  • Development of country competitive strategies

  • Pan African network

  • Strong European network​​

2:

  • Seed, clone & tissue culture sourcing

3:​

  • Training across the full Cannabis and hemp supply chain through our partner company Cheeba Cannabis & Hemp Academy

  • Strategic growth development guidance

4:​

  • Mobile testing, lab resting​​

5:​

  • Cannabis club software
    Cannabis club set up

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OUR MISSION IS TO PROVIDE HONEST, TRANSPARENT GUIDANCE TO ENSURE YOUR LONG TERM SUSTAINABILITY AND SUCCESS

Ketulo L, Salipira, PhD
Director General Cannabis Regulatory Authority - Malawi

“World Class training experience on the Cannabis & hemp-industries."

Francois Rossouw
CEO Saai

"Cheeba Cannabis & Hemp Consulting upholds the highest standards & consists of deep
subject matter experts in the industry. Highly recommended."

Jongamazizi Sibaca
Medical Cannabis facility investor

“Exceptionally professional and dedicated. Highest standards of delivery & performance. Highly recommended.”
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Meet The Team

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Trenton Birch

Managing Director

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Linda Siboto

New Business Director

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Natie Ferreria

Cultivation & Hemp Director

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Aubrey Ntini 

Supply Chain Director

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Bianca Kaiser

Finance Director

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Wesley Young

Commercial Director

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James Waugh

Construction Director

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Rustum Reid

Legal Council

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Ash Lurie

Cultivation Director Medical Cannabis

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Hopolang Ntoi

Investor Relations

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Daniel Kunisch

Off-take

Cheeba Europe (Spain)

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Abeed Janmohamed

Deal Structures & M&A

Cheeba Europe (UK)

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Clara Novel

Hemp Construction & Nutrition

Cheeba Europe (Sweden)

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ASSOCIATIONS
BRANDS WE REPRESENT

Contact

OUR PROCESS

The Cannabis industry is a beautiful but complex industry that is finding its feet as it evolves from behind a veil of prohibition.  However while it is an attractive industry and exciting it is not for everyone, is not a "get rich quick" industry and takes firm commitment, passion and a long view to achieve success.  

 

We do not take on every project that comes our way.  We are committed to working with good intentioned people who are passionate about Cannabis and committed to contributing positively to the industry.   

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  To ensure that we are the right fit for you and that we can offer the best value to your Cannabis or hemp journey we ask you to please complete a questionnaire and book a consultation with us so that we may assess your needs.  

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Get in Touch

South Africa - Johannesburg

Tel: (+27) 073 384 3721​

Europe - Barcelona​

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